The University of South Carolina’s Darla Moore School of Business, the #1 International Business program in the United States, needed top-tier branding for the recent launch of its student-lead podcast, Tell Me Moore.
Tell Me Moore is seeking to reach beyond traditional business interactions to get to know the hearts and minds of today’s and tomorrow’s leaders in global businesses. We got to create the logo design for this team.
We created a college-styled badge logo that features a classic microphone spinning on a globe axel. Incorporating the stand is a unique take on communicating Darla Moore’s historic global reach. Infusing the mic in place of a traditional globe signals the world wide and unprecedented reach that the students at the Darla Moore School of Business have.
For an institution recognized for its place in business across the globe, we created a universally understood logo mark that can go as far as the Darla Moore students, and their podcast, want to take it.
Maranatha Design is a graphic design, marketing, and branding agency based in Columbia and Charleston, South Carolina.